Maybelline

Maybelline New York was first recognised in 1917 after producing and selling an easy to use product that enhanced and darkened the lashes for women. Maybelline New York was originally a family owned business with the inspiration for the name coming from the brands creator, T.L. Williams' sister, Maybel, for which, he created the very first 'Maybelline Cake Mascara'. Since then, the brand has established itself as a leading, top quality name in the make up and cosmetics market worldwide. Maybelline New York is famous for creating expressive, seasonal color palettes for the skin, lips, eyes and cheeks and is focused on helping women feel more beautiful and confident in order to achieve their true individuality and potential.